How To Use Mailchimp Landing Page

Introduction To Mailchimp Landing Pages

If you desire to promote a express-fourth dimension offer or sell a specific product, and then a landing page would be exactly what y'all demand. Information technology is worth utilizing if y'all accept a specific or short-term goal that you would similar to achieve. In essence, landing pages are independent pages that your existing customer or potential leads can "land" on when they click through from an e-mail, advertisement, social post other advertising sources from the spider web.

Note: If you are new to Mailchimp our guide to Mailchimp email marketing might be of interest to you.

How It Works

The great thing well-nigh landing pages is that tin go manus-in-manus with the other campaigns y'all run on Mailchimp. The best part of it all is that it costs zip to build them and so you can build as many as you need when yous use Mailchimp. All you demand to do is select your template and utilize Mailchimp's exiting landing folio architect do add your ain personal bear on in terms of design and copy.

Sample landing page. Source: Mailchimp

When To Use A Landing Page

Web pages have 1 major flaw: Information technology's not meant to be sale-sy and win customers over. There is too much information which can exist overwhelming for new customers, and information technology does not guide prospects through the marketing funnel.

This is where a landing page comes in handy. Its messaging is specific and tailored with a goal in listen – to convert. Also, it is easier to optimize and run A/B tests on those pages equally compared to a website.

Hither are five examples of when you lot can utilize a landing page:

Use it to bulldoze people to a particular effect. They can sign up on the folio itself.
Utilise it to promote a new product launch
To promote a free eBook.
Use it in an ad, PPC or offline to lead customers to a place to get more data.
Or to run a limited-time offer for your products.

With Mailchimp, you lot can use your landing pages with other campaigns, share them on social media, and tag contacts to sign upward too.

Types of Landing Page Templates

With Mailchimp, yous will have two categories of templates to choose from: basic and themed. Both of which uses a drag-and-drop editor that is user friendly and then you can add, remove or customize the blocks for your content. The landing folio is mobile-responsive as well and then your design will look great on whatever device.

Bones templates

Yous may opt for Mailchimp'due south bones template if yous adopt working with a blank landing folio layout. All of the templates feature a special logo placeholder which pulls your default brand logo automatically. The basic template options consist of:

1. Accept Payments
It features a

payment content block

that syncs with items in your Square account and then visitors can make payment via debit or credit card without having to exit your landing page.

two. Grow Your List
This template comes with a

signup course content block

to encourage visitors to sign up to your newsletter or offer. You can also

segment by signup source

to target those who subscribed to your landing page offer.

3. Promote Products
Equipped with a

product content block

, this template can exist used to to promote a product or service, or even annunciate a sale. Simply insert a product from your store, edit the folio to include your branding and y'all are ready to go.

Themed templates

If you are in need of some blueprint inspiration and so the themed templates can get your artistic juices flowing. All of the themed templates include a placeholder and are all editable. Ane thing in mutual is that all of the templates have a sign upwards grade content block. Other than that, all the blocks on the pages can exist removed or edited the mode you similar.

How To Create A Landing Page With Mailchimp

To begin, start by naming your new landing page and choosing your audience – if your landing folio has a signup form, the new subscribers will be added to this audience.

Here are the steps to create your own landing folio:

1. Click the "Create" icon

2. Then click on "Landing Page"

3. Proper name your landing folio for your own reference (it is not visible to the public)

four. Select your audience

5. Click "Begin"

Here are the steps to create design your own landing page:

1. Select the template you want to use

two. Once yous have selected your template, customize the content blocks according to what your goals are. If you demand some inspiration, Mailchimp has some bully design tips hither.

3. Click "Preview" in the upper-right corner to see what your page will await similar earlier you publish information technology.

4. Click "Salve & Close" once y'all take previewed your design and you are happy with it.

v. Once you have saved your design, add a page championship, URL, and tags if required. Be certain to always review your settings and tracking.

Adding a page title

Once you have completed the steps above, you volition then pick a page title – this championship will announced in visitors' web browsers so information technology is important to make sure the championship describes the content aptly.

Follow the steps below to add a page title.

ane. Get to "Page Title" in the department of the landing folio architect and click "Add Folio Title."

two. Type what you want visitors to see and click "Save."

Adding a URL

URLs are free to create using the Mailchimp domain. Simply customize your Landing Page URL with a domain you have connected or purchased in Mailchimp.

Follow the steps below to add a URL for your landing page.

Click "Add together URL" in the URL section of the landing page.
Select "Use custom domain" or "Apply Mailchimp domain."
Depending on what you select, type the residual of the URL in the available field then click "Save" when yous accept finished.

Editing audition and tags

Confirm or alter your audience associated with your landing page in this section. If your landing folio includes a sign up form, you can add upwardly to give tags to any contact who subscribes through the landing folio.

ane. Click "Edit" in the "Audience and Tags" department of the landing page builder. If your lander does not include a sign up form, it volition only be labeled equally "Audience".

ii. Confirm your audition (Information technology can exist changed before you publish information technology).
3. Choose up to 5 tags when you click on the "Plus (+) icon" on the tags menu and click "Save" once y'all are done.

Editing settings and tracking

You tin add Rail with Mailchimp, Facebook Pixel, or Google Analytics on your landing folio, and Mailchimp will fifty-fifty let you lot know if reCAPTCHA is enabled. Do note that yous would have to hold to Mailchimp's terms of apply earlier you lot can use the tracking characteristic.

Follow these steps to edit the tracking options for your landing page.

1. Go to the "Settings & Tracking" section and click "Edit."

ii. Click "Accept" if you agree to Mailchimp'south terms and weather condition.
three. Check the boxes side by side to the tracking options you would like to enable and then click "Save."

Immediately after publishing your landing folio, Mailchimp volition start gathering data equally people visit and interact with your page.

Publishing your landing page

Once y'all accept everything in identify, hit the "Publish" button.

Your page will exist live every bit before long as you hit the publish push. Nonetheless, no one volition encounter it until you have shared the link with your customers.

Managing your landing pages

You can yet edit, unpublish, or delete your landing pages once you take published information technology. Just follow the steps below.

one. Click the "Campaigns" icon.

2. Click "All campaigns".

3.Click the "Current audience" option at the drop-downwardly and choose the one related to your landing page if you have more thanone audience.

4. Click "Edit" from the driblet-down carte for the page you desire to work with and make the changes you would like.

5. Click "Relieve and Publish" once y'all are done.

How to unpublish your landing pages

Want to discard your landing page and publish a new one instead? Simply follow the steps below on how to unpublish it.

1. Click on the "Campaigns" icon.

2. Click "All campaigns".

3. Click "Electric current audience" on the driblet-down menu if you lot have more than one audition associated with your landing page.

four. Click "Unpublish" on the drop-down carte for the page you want to work with.

five. Type UNPUBLISH in the popular-up modal and click "Unpublish" and leave the page unpublished, edit and republish it, or delete it.

Deleting your landing pages

Nosotros propose unpublishing your landing page instead of deleting information technology as deleting it would mean losing all its reporting information. Unpublishing your page and taking it offline will keep it in your Mailchimp account then yous can have access to the data.

When you unpublish or delete your landing folio, it will display a 404 page not found message for someone who clicks on the URL. However, if you however adopt to delete the page, you may check this article by Mailchimp on how to practice so.

How to bulldoze people to your Mailchimp landing page

Here is the fun part – once yous have published your page, it is time to bulldoze traffic to it. Hither are some things y'all can do to get the momentum going:

1. Promote your folio

Share it with your existing customers by creating a entrada in Mailchimp. You can utilise an automation for your landing page subscribers or customers, run an ad for the landing page, or link it to a regular email campaign. Share the custom URL on all your social media platforms as well.

2. Show ads to your landing folio visitors

Utilize unique ads to brandish your landing folio to visitors on Facebook, Instagram, and Google'south Advertising Display Network. For those who have visited your landing page but did non have whatsoever activity, you tin create retargetting ads.

iii. Target landing folio subscribers

With the tags that you implement, y'all can filter your audience into segments for targetted campaigns – similar a welcome serial or special offer (depending on your landing folio).

Landing folio best practices

Now that yous have an irresistible offering and a beautiful landing folio, you want to exist sure that you are fix for success. In that location is no better style to do that than to implement some best practices.

To brand sure your effort does not become to waste matter, it is crucial that you keep search engines in mind at the beginning of the procedure. Besides known equally search engine optimization (SEO), designing it to be SEO friendly volition help brand your landing page more visible to organic search results and increase the chances of traffic and conversions.

A couple things to keep in listen when making your landing page SEO-friendly:

ane. Include long-tail keywords

two. Segment your audition

iii. Better your folio loading speed (nix more than frustrating than a folio that takes ages to load)

4. Earn backlinks

5. Make your content memorable and shareable

Conclusion

We covered all basics of landing pages in this tutorial. Hopefully this volition assistance all beginners to get started with Mailchimp landing pages.